1. Determine where you want to go.
2. Assess your strengths, weaknesses, opportunities and threats.
3. Figure out who your customers are (or who they should be).
4. Market research.
5. Create your brand.
6. Become a Thought Leader.
7. Niche Markets.
8. Build a great website.
9. Optimize your website for search engines.
10. Create a Public Relations campaign.
11. Decide whether or not you need advertising.
12. Network! In person and online.
13. Do you need multimedia?
14. Start a blog.
15. Market the old-fashioned way. Sort of.
16. Analyze your progress.

OR