Let’s face it – everything outlined on this site takes a lot of work. Just one of the points delineated requires time, effort, and thought, and each point has a interconnected relationship with one of the other points; e.g. you must discern your buyer personas before establishing your brand, you need to consider your brand when advertising, or blogging, you should consider a single buyer persona before writing a new release, etc. A marketing strategy depends on a comprehensive approach, a cohesive message, and effort, effort, effort.
At the same time, this isn’t rocket science, despite the claims of many marketing and SEO firms. Some claim outlandish results, while others practice all of the methods we’ve put forth on this site, but they inflate the value and, hence, the price.
So, short of doing everything yourself or hiring a full-time marketing department, the Evocation Principle provides a practical approach in terms of advice, service, and creativity – to evoke the spirit of your business and spread that message to its fullest extent, all while remaining cost-effective and valuable to small businesses.
That’s the story. That’s our narrative. We want to tell yours.
The Evocation Principle provides marketing and public relations consultation and services for small and mid-sized businesses. By analyzing your business, we determine the most cost-effective marketing and PR campaign, which includes:
- INITIAL MARKETING PLAN
- TRADITIONAL MARKETING & ADVERTISING
- WEB DESIGN & PROJECT MANAGEMENT
- MEDIA ROOM DEVELOPMENT
- SEARCH ENGINE OPTIMIZATION
- WEB MARKETING & PUBLIC RELATIONS
- AUDIO/VIDEO PRODUCTION